Vida Nova Brand Identity and Website Build
Rebranding Vida Nova to reflect the Art of Living
Vida Nova came to Mezzo Collective with one simple idea, one simple phrase that shaped their new identity: "The Art of Living." We were asked to pioneer this transition for them, helping Vida Nova communicate their new positioning to their stakeholders. It was our responsibility to take this singular phrase and turn it into more than just an idea, a story with depth, linking Vida Nova’s history to their new direction.
For Vida Nova, we developed a brand narrative centred around the idea that everyday routines can be elevated through thoughtful design. The story positions Vida Nova as more than a product range, it becomes a way of living, a lifestyle brand positioning built not on aspiration alone, but on the quiet confidence of considered design. Vida Nova is where refined finishes, calm spaces, and considered details work together to bring beauty into the everyday. This narrative captures the essence of a considered life by connecting the brand to spaces that feel elegant, effortless, and deeply lived in.
This is the story that the new Vida Nova brand identity was built to translate. Every design decision was made with this narrative in mind, with the intention of creating a brand world that feels sophisticated and intentional. Through updated colours, typography, imagery, layout, and tone, the new identity gives Vida Nova a stronger emotional presence while clearly communicating its shift into a more lifestyle-led, design-conscious space. The result is a cohesive visual identity system that works consistently across trade, retail, and digital environments — ensuring the brand feels considered at every touchpoint.
Translating Vida Nova's new brand identity into a website design
Once the new brand identity was established, we designed and developed the new identity into Vida Nova’s first dedicated website. This gives the brand a central digital home where its story, collections, and new positioning could be communicated clearly and consistently.
The website was designed as an extension of the rebrand, carrying through the refined aesthetic and narrative that define “The Art of Living.” More than just a platform, it gives Vida Nova a stronger online presence, greater credibility, and a more considered way to introduce the brand to customers, interior designers, and stakeholders.
At Mezzo Collective, we are grateful for the opportunity to have played a role in this new chapter for Vida Nova. It was an immense privilege to bring their vision to life through building something considered, meaningful, and aligned with the future of the brand.
